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I don’t know if anyone even noticed, but I have written some kind of post for this blog every day this month. (I want to say that as “every day this year” because that sounds so much more impressive.)
I didn’t really set out to do it, but it happened that the beginning of the month somehow went well so I just kept going. Part way through the month I decided I was committed to seeing it through.
But I don’t expect to do it again any time soon.
It’s not that it was hard, really, but you’ll see when I share what I learned from this experiment.
- I have a lot to say. It wasn’t that hard to come up with things to write about. I have a lot of topics I’m interested in and had a series of posts that took up one day a week, and kind of general themes for a lot of the days that were pretty easy to fill in.
- But that doesn’t mean I have to talk every day. For one thing, those weekend posts barely got promoted, so they barely got read. And needing posts for the weekend that I hopefully don’t have to actually write on the weekend adds some stress to the end of the week that just doesn’t need to be there.
- Editorial calendars are your friend. Yes, calendars, in my case. Well, really it is one calendar, with four colors of ink on it. But having a plan really helped me see the month through.
- But it pays to be flexible. This month has been all about the need to be flexible, and as the month progressed I deviated a lot from my calendar. It’s far better to write what you want to write about rather than what’s assigned if you don’t want to.
- Promotion is as important as writing. As I mentioned above, if no one is reading those posts, it doesn’t matter that I wrote them, unless it was just something I needed to share and the act of sharing was enough. (That’s rarely the case. I like to know that people are listening.)
- But there’s no time to promote when you’re writing in this volume. At least not for me. I was actually posting daily on two of my three sites (the other one I may continue, because it’s easier) and I felt like I was writing and editing right down to the wire of when I had to go get the girl (or I was rushing through because she was home and she needed me and I wanted to give her attention) and maybe I had time to throw a link up on Facebook or Twitter. But I’m sure nothing I wrote this month got promoted more than once anywhere, and probably nothing got mentioned on all the networks I touch.
I couldn’t keep it up anyway. I’m getting into deep book-writing season, so I’m going to have less time both for creating stuff and for writing about it. So not only will I be going back to non-daily, some weeks I’ll probably not even post every weekday (which has been my goal in the past).
I’ll write when I really have something to share, and when I can make time to promote it and be a good member of the community as well.
And that’s a big lesson, too, that I actually miss the community of having time to read other people’s blogs and share and comment and virtually hang out with my friends. So there will be more of that ahead, too.
If you’re a blogger, do you know what your longest posting streak is? Do you even care about trying to post daily or on a schedule? I’d love to hear about it!